As we discussed in the last example, the existence of the giant corporation alienates a worker from his labor. Take for example if you worked for Nike Shoes. It will be the same experience as McDonald’s. Suppose you are responsible for putting on the plastic tips on the LEFT sneaker’s laces. That is it. You are all the way down at the end of the assembly line. You are responsible for less than 1% of the making of the shoe. Could you feel fulfilled? No possible way! You are not part of the real creation of the shoe, nor the design of the shoe. You are only involved in a very small part of its making. Therefore, you are alienated from the fruits of your labor.
Now take for example a shoemaker working all by himself. He thinks of how a shoe should look and feel. He cuts the leather, designs it entirely, and makes the sole, the strings, the shoelaces, everything. Then he sells his product for the entire village or city. How is his experience different?
His experience is entirely different. His labor is not alienated from his product. He has no deadlines, no profit targets, no cost optimization. His soul went into that shoe, and the ones who purchase the shoe appreciate all of his efforts. He is known in his village as THE shoemaker. He takes pride in his creation, something that the Nike Shoe Factory worker can never experience. That is the key difference.
But what is experienced in reality? Because of the nature of a corporation, which can buy raw materials in bulk and because of the possibility of an assembly line, a company like Nike can produce a shoe 100 times faster and cheaper than that of the full time shoemaker. The shoemaker is put out of business, and (gulp) must go on to the factory lines, becoming a slave of the machine called Nike Corporation.
This very society which makes shoes puts down the competitors and forces everyone to work for soulless corporations, where every single employee has no real connection with the product. The person then becomes a slave to the machine.