Chapter 215 Instead of a McJob, get a “job” where you can create and “own” the entire product for true happiness. A McJob corporation destroys all of its competitors who could deliver a superior experience.
Just because the “machine works” so well like McDonald’s corp does not mean the persons inside the machine are happy and its customers are happy. As we just discovered, McDonald’s ranks dead last in such categories. DEAD LAST. The numbers do not lie. But let us not “pick on” only McDonald’s. It is the entire structure of giant corporations that creates chaos and a bitter work environment. The monster that is created in the case of McDonald’s can only be measured by variables like productivity and efficiency.
Relating to the McDonald’s example, if there was no corporation, and you just owned your own hamburger place, say “Joe’s Burgers”, things would be totally and utterly different…
Pretend you were the owner and made the hamburger from scratch. Would this result in a different outcome? Of course it would.
You were responsible from beginning to end in creating the burger. You baked the bread in the morning, cut up all the tomatoes, pickles, lettuce, fried the hamburger, looked at customer in his/her eyes, and said “Enjoy your meal, Brian!, if there is anything else I can get ya, lemme know!” (w/ a big grin). The customer locks his eyes with yours and is grateful to you. From start to finish one person was responsible and enjoyed the entirety of his creation, and his customer knows this.
This is a totally different experience for you and that of the customer than the typical “super corporation”. In the case of the small burger joint, you are no longer ALIENTATED from the fruits of your labor if you work there. You are “one” with the product. And the customer is as “one” with you. There are no “numbers,” no “timers”, no percentages on “efficiency” to chase your calmness and disturb you during the day. Nothing so artificial and bloated is going on. Your personal lives are shared in the transaction, not just some dollars for FAST food.
Some of these mom n pop hamburger restaurants still exist, but they have all been replaced and trampled upon by mega giant corporations who, by their very size and scale, can deliver a product so much faster and so much cheaper, it cheats the consumer out of a good experience and replaces it with something impersonal and distasteful. And because of the existence of the mega corporations, time moves along and around these Titanic sized monstrosities. If you work for a mega bank, they know that McDonald’s is just around the corner and you can have your lunch in 15 minutes or less.
If you preferred or wished to go to Joe’s Hamburgers, where you would get a more personalized experience, you simply would not have the time, because since Joe would have to make his hamburger from scratch, he may take 15 minutes just to make the hamburger, while McDonald’s makes it in under a minute. In addition, because of the scale of purchases McDonald’s engages in, their burgers will cost a fraction of what “Joe’s Burgers” charges. So, in spite of knowing they will get an inferior burger and an inferior experience, people are “plowed” into the McDonald’s chain.
Finally, if you ARE Joe or the owner of a mom n pop hamburger joint, you will likely be put out of business since the competitor’s model is so fast quick and cheap. Once his hamburger chain closes down, Joe the owner will likely have to work FOR McDonald’s as a manager, and there goes another soul sucked into the vacuum of corporate America, his labor alienated from the product. With no heart and soul, the proud former owner becomes the new distraught joyless employee….