Avoidance of pain and the embracing of pleasure is so grounded in modern society that even drug use was encouraged and is encouraged in today’s society. Did you know that cocaine was legal in the mid to late parts of the 19th century? The company Coca-Cola was simply a drinkable form of Cocaine. They used cocaine for everything, as a cure for asthma, for headaches, for depression, as a medication to relieve sufferers of addictions to other substances like morphine (in this case it was trading one addiction for another).
A hundred years later, we find that cocaine is illegal, but other drugs have simply replaced it that makes the Great Society even richer. For example, if you are depressed, now instead of giving cocaine, they give other addictive legal substances like anti-depressants and anti-anxiety drugs (Valium) that pharmaceutical companies will sell to you at a great profit to them.
And you become addicted just the same and will be forced to work harder for the insurance premiums, the doctor visits, and the price of the expensive medications. All of this comes at the expense of your own freedom and happiness. Society NEEDS obedient, hard workers, workers who strive, grasp, cling, and then desire evermore. This increases the size of its cities, filling the sports stadiums, increases in the tax revenue, increases in all the material goods.
Consider the example of a diamond rock. It is essentially just the same as your wooden pencil lead of graphite composed of a solid array of Carbon atoms. Society has companies like DeBeers that advertise how desirable a diamond is and how wonderful it is, when the same “rock” like one made of glass, crystal, or even the cheaper cubic zirconium does the same, reflect light and look white and clear around a lamp.
Movies and songs about such useless rocks like the Marilyn Monroe song, “Diamonds are a girl’s best friend”, further the striving and desire for a silly rock that only provokes desire because society deems it so… and due to its scarcity. That is not a God given rule, it is a byproduct of Society.
A diamond by itself is a rather useless piece of material. At least other substances like a piece of copper can conduct electricity. But due to its scarcity and because society controls the supply of it internationally, and promotes how desirable the diamond is, the price of diamonds continues to hold obscene value. Imagine a little useless rock the size of your pinkie tip being as valuable as $50,000.00, a lifetimes worth of savings or salary depending on what country you live in.