Another damaging thing about Society is that what Society upholds and makes seem so important. If you look carefully and follow history, they are usually fleeting fads. They like to showcase what is “new” for a time and advertise it with all the sparkles, bells and whistles, and things that makes them shimmer. Fashions go in and out, and thus there is a continuous turning of the wheels of desire and quick changes in style. That makes the consumer continue to spend. What was trendy last season is no longer in style, so they have to go out and buy more items to keep up with what Society dishes out.
I remember reading about fads that Society tells you that you cannot do without like the hula hoop in the 1980s, and the Pet Rock of the 1970s. I remember when the main stream media portrayed “Break Dancing” and other nostalgic phenomena as so cool so all the teenagers would come and buy the clothes and jewelry associated with the fads. All were designed to make a person part with their hard earned money. You just end up with a room full of out of fashion clothes that you end up either donating to charity or have it gathering dust in the back of your closet.
Society’s obsession with the trendy will leave you broke too if you listen to their advertising. The must have items today will be the throw aways of tomorrow. By using this tactic by showing new trendy styles in the Winter Collection, Fall Collection, Spring Collection, Summer Collection, and everything in between collection, a consumer finds himself or herself in a desperate situation to keep up. And so they spend all their time and present moments working just to keep up with the new trendy styles.
Henry David Thoreau once wrote, “I can think of nothing more wasteful that a man who spends all of his time just to earn a living”. There is more to life than just “stuff” and keeping up with the new stuff. In order to do that, you would have to be working overtime, which is exactly what the powers that be want from you, to work yourself to the bone so that the earnings per share of the companies stay persistently high and the top executives can earn and pay themselves top dollars.